Buffer vs Hootsuite
Quick verdict
Buffer and Hootsuite are both excellent social media tools, and the right pick depends on what you need. Buffer is plan and publish content across all your social channels, while Hootsuite is manage all your social media in one dashboard. For most people, Buffer is the safer default thanks to its wider adoption — but Hootsuite can be the better fit for the right workflow.
Buffer vs Hootsuite is one of those comparisons that comes up again and again. Both are strong social media tools, both have loyal fans, and both could be the right call depending on your situation.
We track hundreds of social media tools on DesignBookmark, so we've put them side by side below: what each one is, where they overlap, how they differ, and a clear answer to which you should choose.
No fluff and no fabricated benchmarks — just an honest, practical comparison to help you decide fast.
At a glance
| Buffer | Hootsuite | |
|---|---|---|
| Type | Social Media | Social Media |
| Pricing | Freemium | Freemium |
| On DesignBookmark | Featured pick | Listed |
| Categories | 1 | 1 |
Pricing is a general guide and changes often — always confirm current plans on each tool's site.
What they have in common
At a high level, Buffer and Hootsuite are after the same thing. Both sit in our social media category, both are aimed at designers, developers and creators, and both are built to make that job faster and more enjoyable.
So if you're only going to use one, you won't be missing out on the fundamentals either way — the question is which one's particular take on social media tool suits you best. That's what the rest of this comparison digs into.
Buffer
At its core, Buffer is plan and publish content across all your social channels. The team behind it ships steadily, so it keeps improving rather than standing still.
Against Hootsuite, it tends to win people over when a clean, familiar workflow is the priority. On the pricing side, Buffer is generally freemium — always click through to confirm current plans, since they change often.
Hootsuite
At its core, Hootsuite is manage all your social media in one dashboard. What stands out is how focused and dependable it feels: it does what it promises, release after release.
Compared with Buffer, it's the one to reach for when you'd rather not fight the interface to get started. On the pricing side, Hootsuite is generally freemium — always click through to confirm current plans, since they change often.
How to choose between Buffer and Hootsuite
Pick Buffer
Choose Buffer if you want the more established, widely-adopted pick that most people reach for first.
Pick Hootsuite
Choose Hootsuite if its approach to social media tools matches the way you already like to work.
Pricing & how you'll pay
Buffer and Hootsuite use broadly similar pricing models, so cost is unlikely to be the deciding factor. Focus instead on which one fits your workflow — and always confirm the latest plans on each site, since pricing changes often.
Workflow & learning curve
The best social media tool is the one that disappears into your routine. Think about which interface feels more natural to you, which integrates with the apps you already use, and which you'd actually open every day. A short free trial of each tells you more than any feature chart.
Scope — all-rounder or specialist
Both cover similar ground here, so neither is obviously the "bigger" tool. Judge them on how well they do the specific job you care about most, rather than the length of their feature lists.
Momentum & community
A tool is only as good as the team and community behind it. Both Buffer and Hootsuite are actively maintained and listed on DesignBookmark for that reason — but it's worth a quick look at each one's changelog and community to see which is moving in a direction you like.
Frequently asked questions
Is Buffer better than Hootsuite?+
Neither is universally "better" — they're both strong social media tools, which is why people compare them. Buffer suits you if you want plan and publish content across all your social channels; Hootsuite suits you if you want manage all your social media in one dashboard. The best way to decide is to try both on a real project.
What's the difference between Buffer and Hootsuite?+
They overlap a lot — both are social media tools aimed at the same audience. The practical difference is emphasis: Buffer is plan and publish content across all your social channels, whereas Hootsuite is manage all your social media in one dashboard. That shapes which workflows each one feels best for.
Is Buffer or Hootsuite cheaper?+
Their pricing models are broadly similar (Buffer is freemium, Hootsuite is freemium), so cost isn't the deciding factor for most people. Check each site for the current plans, since they change regularly.
Can I use Buffer and Hootsuite together?+
Often, yes. Plenty of people use more than one social media tool side by side — one as their main driver and another for the things it does best. There's no rule that says you must pick only one, though most settle on a primary tool over time.
Is there a free version of Buffer or Hootsuite?+
Both generally offer a free or freemium way in, so you can try Buffer and Hootsuite before paying for either.
The bottom line
The bottom line: Buffer is the easier one to recommend as a default, but there's no wrong answer between Buffer and Hootsuite — they're both genuinely good social media tools. Re-read the "how to choose" points above, take whichever one speaks to you for a quick spin, and keep the one that earns a permanent place in your workflow.